Jefo Welcomes Aquaculture and Animal Nutrition Specialist Yao Liu as Territory Manager, China

Extensive Aquaculture and Animal Nutrition Expertise

Based in China, Yao Liu brings more than 13 years of experience in the animal nutrition industry, with expertise spanning both feed additives and raw ingredients. He holds a Master's degree from the Ocean University of China and has developed a strong reputation for his deep understanding of China's animal nutrition sector and aquaculture market. Throughout his career, Yao has built extensive industry networks and demonstrated a proven ability to translate technical knowledge into commercial success.  

"We are delighted to welcome Yao to the Jefo family," says Zhou Lei, Sales Director, China. "His extensive experience in animal nutrition, strong knowledge of the Chinese aquaculture market, and ability to bridge technical expertise with commercial opportunities will be invaluable to our customers and partners." 

Supporting the Development of China's Aquaculture Industry

China remains the world's largest aquaculture producer and one of the most dynamic markets for animal nutrition solutions. As producers continue to seek improvements in productivity, feed efficiency, sustainability, and animal health, the demand for innovative nutritional strategies continues to grow. Increasing production efficiency while reducing environmental impact has become a key priority across the industry, creating opportunities for advanced, science-based nutritional solutions.

At the same time, the aquaculture sector is facing increasing pressure from global supply chain challenges and raw material volatility. The effects of El Niño have significantly impacted fish meal production in 2026, reducing availability and creating additional pressure on feed manufacturers and producers worldwide. In this context, innovative nutritional approaches that help optimize nutrient utilization, improve feed efficiency, and reduce dependence on scarce raw materials are becoming increasingly important.

"I am excited to join Jefo and contribute to the development of the aquaculture industry in China," said Yao Liu. "Jefo's commitment to innovation and practical science offers tremendous opportunities to support producers as they navigate evolving market challenges. I look forward to working closely with customers and partners to deliver sustainable nutritional solutions that help improve animal performance and production outcomes."

His appointment marks another step in Jefo's continued investment in Asia and its commitment to delivering value to aquaculture producers and industry partners across the country.